About Us

James (Jay) Alexander Osborne 26/6/88 - 18/6/17

Jay was our brother, son, fiancee, father... who was taken from us too soon.  Jay died suddenly and unexpectedly while exercising, from a cardiac arrest caused by an undiagnosed hereditary heart condition known as ARVC (Arrhythmogenic Right Ventricular Cardiomyopathy).  This condition and others like it are not well-known, and neither are their symptoms, but once diagnosed these heart conditions can be managed and monitored by the medical profession. 


Why set up a charity?

There is no doubt in our minds that if Jay was here now he would have wanted to somehow make a difference to help reduce the number of young people suffering sudden cardiac death in the area he lived in and loved.  Hence, Jay's AIM was born.


Our mission statement is to reduce the number of young people who die of sudden cardiac death in the South West of England.  We believe this objective can be met by our three aims:  Assess, Inform and Make a Difference. 


Assess: Provide information on how you can check if you or a loved one might be suffering from an undiagnosed heart condition.

Inform: Spread knowledge of cardiac conditions in the young.

Make a Difference: Provide emergency life-saving equipment and life-saving training.


Working in education, with the age group that are most at risk from sudden cardiac death, gives us a fantastic opportunity to raise the awareness of this very little known area of  health and wellbeing. 


 Learn more about each aspect of 'Assess', 'Inform', 'Make a difference' by clicking on the tabs in the header at the top of this page.